while China Aluminium Coated Sheet Suppliers
alathdysodwnk | 17 Septembar, 2019 03:40They are simple and easy to produce, with most quick print shops able to handle the printing at fairly low cost.
Publishing and distributing a mail order ad sheet can be very profitable. The
important consideration is that you can use them to pull in advertising dollars
for yourself, as a free advertising media for your own products, and as an
exchange medium with which to get greater exposure for your own ads. Actually,
it would be feasible to charge $7. Thus, if you had 50 other mail order
operators sending out 100 copies each of your ad sheet, you'd be talking about a
circulation of 5,000 copies plus the number of copies you mail out. Generally,
they run ads calling for distributor/dealers and asking for a $5 to $10
registration fee. Usually, the front side is divided into three equal columns
about 2% inches wide, with a inch margin from the edge of the paper on both
sides and top and bottom. At any rate, don't box yourself into a loss situation
where you can't afford to place your own ads in your ad sheet.
My advice
is that almost everyone involved in mail order selling should have some sort of
ad sheet - if for no other reason than as a means to an end - an advertising
vehicle for your own products, an extra income from advertising revenues , and
as an exchange media with which to gain greater exposure for your own products
in other people's publications. From the experience of many, many publishers,
this can be one of the most effective ways of getting your ads run, at low/no
cost, and it is recognized to be successful in the field of wholesale roller coating aluminium
sheet Mail Order. You can also run ads in other people's publications,
inviting the readers to check with you regarding placement of an ad in your
publication.25 Per ad - and then expect to make your profits from the sale of
the back side of your ad sheet. If you can get this kind of program going,
you'll quickly build your reputation as well as your circulation, and at the
bottom line, your profits.
If you undertake the publication of an ad
sheet, be sure to consider the possibilities of sending out 100 to 1,000 copies
of your ad sheet to other mail order operators to rubber stamp their
names/addresses as co-publishers and mail out for you.
The bottom line
relative to becoming a successful ad sheet publisher has to do with keeping your
production costs -printing and mailing - as low as possible, while China Aluminium Coated Sheet
Suppliers putting out a quality product that other people in the mail order
business will want to advertise in - while at the same time using it as a
advertising/selling vehicle for your own products.
Some ad sheet
publishers, once they've established themselves and are putting out an
impressive publication, set up distributor networks. This means: You h ave to
sell all of the ad space on the front of your ad sheet at $6. . In reply to the
registration application, they send out a letter explaining that each
distributor can buy at half price, so many copies of each issue of the ad sheet,
rubber stamp their name on each copy, and send them out as their own. In return,
the distributors usually get 50% of the incoming advertising orders, a
half-price ad for themselves, and an opportunity to sell
subscriptions.
Before starting an ad sheet, you should plan it all out -
decide on an interesting, informative title, choose a masthead, lay out your
columns for size, determine if it is to be a simple 8 1/2 x 11 single sheet of
paper or an 11 x 17 sheet folded in half. Many of them will appreciate the favor
and send you a check or money order to continue running the ad. You'll also need
to know your production cost for the number you intend to have printed, and the
post age cost to mail them out. Once you've got an ad sheet, or any kind of
publication set up and being seen by other mail order operators, you'll quickly
gain stature and a certain amount of prestige. Think about it, weigh the pro's
& con's, then go with your decision. Some beginning advertisers fill a part
of their empty space with complimentary ads for other mail order operators, send
them a copy of the issue in which the complimentary ad appears, and invite them
to continue the ad on a "paid" basis from there.
You probably won't be
able to fill up all of your available ad space with paid ads until you're well
established - but no problem - first you fill your ad space with paid ads, and
then you fill in the empty space with ads of your own.
Most ad sheets
start out as single sheets of paper, 8 1/2 x 11, printed on both sides.25 each
in order to break even.
Assuming that the space occupied by your title,
masthead and listing of rates for advertisers interested in placing an ad with
you is two inches deep, this leaves you about 24 inches of advertising space to
sell on the front side. Figuring a cost of $50 for 1,000 copies of such an ad
sheet, printed both sides, and a third-class bulk-rate postage of $110, this
means that your 24 inches of ad space will have to be sold at a rate of $6.00
per inch for the space on the front side, and carry your own full page ad on the
back side.
You get ads by making up an advertising solicitation sales
letter and sending it out to as many mail order dealers as you can
find.
As with any business, even home-based business, your ultimate
success depends on your own feasibility studies, and your sharp-pencil planning
completed before you order your first issue printed. And of course, you'll be
wanting to work out some exchange advertising deals (whereby another publisher
runs your ad in his publication, and you run his in exchange)
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